Most of the halo of successful startup stories is focused on CEOs, venture capitalists, sales and marketing. The founders and CEO get all the praise while the team below quietly makes things happen.

Sometimes the secret of success is simply in the people you know. That's why you need to know how to build effective relationships.

Whenever customers choose reliable products and services, they are always on the edge of being anxious to get their nose in the middle of the ever-increasing number of commercially-available names.

Technology 4.0 has been strongly influencing consumer shopping habits, resulting in the emergence of multi-channel sales. This makes the vendor also have to flexibly change to meet the requirements of the market, typically the technology application in the sale.

Like politicians, CEOs live in fear ... being blamed.

Young people in the Z-generation, or "Centennial," of the Southeast Asian market are not interested in well-known, reputable brands when shopping online.